The pursuit of a good hair day is serious business: in the U.S. alone, a woman will spend $55,000 in her lifetime and endless hours to achieve the perfect look. Ready for a hair-raising revelation? You can put down multitudes of products and effort-filled, expensive routines and step up your hair game with one simple substance: raw, organic coconut oil.
Free of alcohols, silicones, and other chemicals that can aggravate your scalp and strip hair of its essential nutrients, coconut oil has the ability to deeply penetrate hair, repairing, protecting and restoring from the inside out.
One of the major components of coconut oil, lauric acid, is a fatty acid that binds hair proteins thus helping protect roots and preventing hair breakage. A study conducted in 2003 revealed that coconut oil could reduce or prevent hair protein loss more effectively than mineral and sunflower oils, which are the most common oils used in hair care products.
If you could find a product that has shown to grow hair, strengthen existing hair, protect your scalp, all while conditioning and softening your hair. There are multiple ways in which your hair can really benefit from coconut oil.
If you use coconut products but have no idea where they come from, you need to watch our documentary which follows a group of Filipino coconut farmers as they struggle to survive a way of life exoloited by industrial agriculture and crippled by disasters like Typhoon Haiyan.