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Packaging Preferences – Kapuluan Glass Jars Vs. Plastic Tubes

Last Updated on April 4, 2024 by Kapuluan

We launched Kapuluan Coconut to help coconut farmers in the Philippines. 

Our One for One Tree Planting initiative was at the core of our business model because of the devastation to coconut palm trees in the Philippines following Typhoon Haiyan and Typhoon Hagupit; we wanted to help the coconut farming communities recover while assisting in sustainable crop production.

We didn’t come from a product development, cosmetics, or logistics background. We started with a small amount of our own money to get Kapuluan off the ground, and there were so many moving parts in getting started that it took a year before we could even launch our business. We just wanted to help coconut farmers; at times, we’ve wondered what we got ourselves into.

But we also believe in the power of all-natural products, simple ingredients, and minimalism. So we made it our ethos to care about health and wellness, quality products, the environment, animals, and people. Our mandate will always be to improve continually: offer better products and services to our community while promoting the benefits of coconut oil.

When we started Kapuluan, we wanted to create a space for skin care in the coconut oil market. It was an opportunity to do something new and different, and along with that came our unique packaging, designed for personal care use and travel.

Three products from the kapuluan brand, including two tubes and one jar, labeled as coconut oil products, displayed against a plain white background.

Jars vs. Tubes

Most people love the tubes. We’ve had great feedback like “the product is so convenient; I have it everywhere I go” and “I love how handy the bottles are” – the tubes offer a better solution to jars in many cases.

But there are times when a jar is needed, and we’ve had requests for the status quo. So while we cannot make everyone happy, we believe that it is essential to offer choices.

So, we’ve decided to introduce jars to our product line. It is the same Raw Organic Coconut Oil but in a jar. This is an excellent solution for those who live in cold climates or prefer a home-and-away coconut oil kit. 

Kapuluan is determined to continually find ways to reduce our environmental impact on the planet while making the finest quality organic coconut oil products.

We’re excited to launch the new packaging and offer a choice for the Kapuluan community.

Thank you for your support as we continue to learn, grow, and improve 🙂

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